07 10 / 2011

Have you seen the new iPhone 4S?

It’s beautiful, amazing, simplistic, sheik, and did I mention identical to the iPhone 4. That’s right, identical…

When I watched the unveiling the other day of the new iPhone I was blown away by all the enhanced features in iOS 5, Siri, dual antenna bands, and the identical body design. I’m not really sure how the design of the phone could be made better, thinner, bigger screen? Speaking with a close friend, Matt Reed the other evening he brought up a great point about screen size and thumb size. Matt mentioned how the iPhone is not only designed around your pointer fingers, but your thumbs too. When you hold the iPhone in your hand your thumb can easily reach any corner on the screen.

But anyway, back to our subject, exterior design. The exterior of a product isn’t always changed every year, look at the Mac Pro which has held the same exterior appearance since 2006.

When a design is great, why change it?